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Real Estate Marketing Online - First Things First
According to a 2003 NAR survey, 71% of homebuyers use the Internet in their search, up from 41% in 2001. Needless to say, the Internet has affected the way we market and sell real estate.
Despite the massive shift of homebuyers online, most real estate agents say their websites aren’t generating any new business for them.
While most agents understand the importance of marketing online and readily
purchase a web site, they usually do not put in the time to make their
investment truly effective. Whether this is due to unrealistic promises from
their website designers, a misunderstanding of how the Internet works, a
lack of time, or a lack of direction, many web sites are falling far short of
their potential.
The first thing to realize is that you must take an active role in creating
a stronger web presence for your practice. Our web strategy guides outline
the key concepts you need to understand in order to do this.
- What homebuyers look for in a web site and why so many real
estate sites fail
- How to optimize your site for search engines and drive traffic
- How to convert leads into clients
Blitz Development is constantly adding new reports to this series of real estate marketing tips. If you would like to receive email notification of new articles, please submit your name and email address below.
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Real Estate Marketing Tips
Advantages of Online Marketing
Targeting a Niche Market
Why Use a Professional Domain
Choosing a Good Domain Name
Shopping for a Website
Problems with Real Estate Sites
Content Your Visitors Want
Converting Leads Into Clients
Search Engine Optimization (SEO)
Search Engine Basics
Choosing Effective Keywords
Writing Keyword Optimized Copy
Link Popularity
Handling Online Leads
Blitz Development
102 Falkirk Court #2
Sunnyvale, CA 94087
Email: info@blitzdevelopment.com
Phone: 1-800-510-0025
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